Finding the Local in Global: Case Study of Amway in India

Due to my interest in social geography, I am interested to explore the effectiveness of social networks in the form of relationships of common people and how it can generate huge opportunities for people to work and earn by using this social cohesion. Multilevel marketing is an opportunity to utilize this potential and I have tried to critically examine the utilization of social network of people with special focus on an international multilevel marketing company named 'AMWAY'. This work tries to explore social ties and their utilization for business purpose, role of women and special opportunity for their empowerment.