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Advertising in the Aging Society: Understanding Representations, Practitioners, and Consumers in Japan 1st ed. 2016 edition
Florian Kohlbacher
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Advertising in the Aging Society: Understanding Representations, Practitioners, and Consumers in Japan 1st ed. 2016 edition
Florian Kohlbacher
Finally the book explore how both younger and older consumers perceive the representation of older people in advertising as stereotypical and partly negative, and are willing to boycott companies portraying older people negatively.
155 pages, XXIII, 155 p.
| Media | Kirjat Hardcover Book (Sidottu kirja kovilla kansilla sekä suojakannella) |
| Julkaisupäivämäärä | tiistai 8. maaliskuuta 2016 |
| ISBN13 | 9780230293397 |
| Tuottaja | Palgrave Macmillan |
| Sivujen määrä | 155 |
| Mitta | 222 × 145 × 18 mm · 353 g |
| Kieli | English |
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Lisää tuotteita Florian Kohlbacher
![Cover for Florian Kohlbacher · The Silver Market Phenomenon: Marketing and Innovation in the Aging Society (Paperback Book) [2nd ed. 2011 edition] (2014)](https://imusic.b-cdn.net/images/item/original/047/9783642446047.jpg?florian-kohlbacher-2014-the-silver-market-phenomenon-marketing-and-innovation-in-the-aging-society-paperback-book&class=scaled&v=1483912161)
![Cover for Florian Kohlbacher · The Silver Market Phenomenon: Marketing and Innovation in the Aging Society (Hardcover Book) [2nd ed. 2011 edition] (2010)](https://imusic.b-cdn.net/images/item/original/373/9783642143373.jpg?florian-kohlbacher-2010-the-silver-market-phenomenon-marketing-and-innovation-in-the-aging-society-hardcover-book&class=scaled&v=1483912161)
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