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The Employer Brand: Bringing the Best of Brand Management to People at Work
Barrow, Simon (People in Business, UK)
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The Employer Brand: Bringing the Best of Brand Management to People at Work
Barrow, Simon (People in Business, UK)
Levels of 'employer brand awareness' are rising fast across Europe, North America and Asia-Pacific, as leading companies realise that skilled, motivated employees are as vital to their commercial success as profitable customers and apply the principles of branding to their own organization.
232 pages, Illustrations
| Media | Kirjat Hardcover Book (Sidottu kirja kovilla kansilla sekä suojakannella) |
| Julkaisupäivämäärä | perjantai 23. syyskuuta 2005 |
| ISBN13 | 9780470012734 |
| Tuottaja | John Wiley & Sons Inc |
| Sivujen määrä | 240 |
| Mitta | 161 × 236 × 22 mm · 466 g |
| Kieli | English |