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Ads, Fads and Consumer Culture: Advertising's Impact on American Character and Society 2. Painos
Arthur Asa Berger
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Ads, Fads and Consumer Culture: Advertising's Impact on American Character and Society 2. Painos
Arthur Asa Berger
This edition looks at marketing strategies, sex and advertising, consumer culture, political advertising, and communication theory and process to give an accessible overview of advertising in America. A new chapter raises questions about prescription drug advertising and advertising to children.
216 pages, Illustrations
| Media | Kirjat Paperback Book (Kirja pehmeillä kansilla ja liimatulla selällä) |
| Julkaisupäivämäärä | maanantai 25. elokuuta 2003 |
| ISBN13 | 9780742527249 |
| Tuottaja | Rowman & Littlefield |
| Sivujen määrä | 216 |
| Mitta | 150 × 227 × 12 mm · 281 g |
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