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Marketing Higher and Further Education: An Educator's Guide to Promoting Courses, Departments and Institutions 1. Painos
Paul Gibbs
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Marketing Higher and Further Education: An Educator's Guide to Promoting Courses, Departments and Institutions 1. Painos
Paul Gibbs
A manual for anyone wishing to market higher or further education. It offers business-oriented guidance for readers whose main preoccupation may not be marketing itself, but who nonetheless need access to promotion skills, and it covers theory, practice and case studies.
153 pages
| Media | Kirjat Hardcover Book (Sidottu kirja kovilla kansilla sekä suojakannella) |
| Julkaisupäivämäärä | perjantai 27. tammikuuta 2017 |
| ISBN13 | 9781138162464 |
| Tuottaja | Taylor & Francis Ltd |
| Sivujen määrä | 156 |
| Mitta | 453 g |
| Kieli | English |
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