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Netnography: Redefined Robert Kozinets 2 Revised edition
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Netnography: Redefined
Robert Kozinets
Explaining and extending prior approaches, this book includes full, step-by-step procedural guidelines for the accurate and ethical conduct of netnography. It deepens the practice of netnography through participative engagement, introspection, alternative representation, and a new humanist focus.
320 pages
| Media | Kirjat Paperback Book (Kirja pehmeillä kansilla ja liimatulla selällä) |
| Julkaisupäivämäärä | perjantai 3. heinäkuuta 2015 |
| ISBN13 | 9781446285756 |
| Tuottaja | SAGE Publications Ltd |
| Sivujen määrä | 320 |
| Mitta | 170 × 242 × 17 mm · 550 g |
| Kieli | Englanti |
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