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Maintaining and Evolving Successful Commercial Web Sites: Managing Change, Content, Customer Relationships, and Site Measurement - The Morgan Kaufmann Series in Data Management Systems
Friedlein, Ashley (e-consultancy, London, U.K.)
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Maintaining and Evolving Successful Commercial Web Sites: Managing Change, Content, Customer Relationships, and Site Measurement - The Morgan Kaufmann Series in Data Management Systems
Friedlein, Ashley (e-consultancy, London, U.K.)
Addresses the realities of successful sites. This book aims to provide the reader with the knowledge, tools, approaches, and processes to manage key site maintenance and evolution projects. It describes content management & customer relationship management and how to go about implementing them.
444 pages, black & white illustrations
| Media | Kirjat Paperback Book (Kirja pehmeillä kansilla ja liimatulla selällä) |
| Julkaisupäivämäärä | 2003 |
| ISBN13 | 9781558608306 |
| Tuottaja | Elsevier Science & Technology |
| Sivujen määrä | 442 |
| Mitta | 187 × 235 × 22 mm · 752 g |
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