Film As Commodity: a Critical Discourse Analysis of Newspaper Film Reviews

Film as Commodity examines the shift in filmjournalism, over the last few decades, from essaysand lengthy reviews to shorter articles and astronger taxonomic systems. This shift, whichpervades cultural journalism, is presented anddiscussed in terms of Critical Discourse Analysis(CDA), an interdisciplinary approach to languagestudies. The analysis draws on a corpus of Norwegiannewspaper film reviews, and argues that changes ingenre characteristics and the use of rhetoricaldevices are signs of a more general transformation inwhich works of culture increasingly come to be seenas commodities.