Digital Video Content Exploitation by a Digital Content Service: Exploring the Possibilities of Direct Versus Indirect Revenue Models - Henk Jan Borghuis - Kirjat - LAP LAMBERT Academic Publishing - 9783659108259 - keskiviikko 2. toukokuuta 2012
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Digital Video Content Exploitation by a Digital Content Service: Exploring the Possibilities of Direct Versus Indirect Revenue Models

Henk Jan Borghuis

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Digital Video Content Exploitation by a Digital Content Service: Exploring the Possibilities of Direct Versus Indirect Revenue Models

Digital sport content distributed through a digital network is presumed to have advantages due to the nature of digital content. Diminishing or even no marginal costs should allow for exploitation of current economically non-viable (niche) markets. There is an interest within NOS*NSF to examine the viability of digital sport content exploitation for different types of sport unions. As potential profitability (of the Internet) can be understood only by looking at individual industries and individual companies, this master thesis examines the industry around sport content by economically validating revenue models for four types of sport unions. The question answered in this book is which (combination of) revenue model(s) captures the most economic value for a sport union exploiting digital video content through a website.

Media Kirjat     Paperback Book   (Kirja pehmeillä kansilla ja liimatulla selällä)
Julkaisupäivämäärä keskiviikko 2. toukokuuta 2012
ISBN13 9783659108259
Tuottaja LAP LAMBERT Academic Publishing
Sivujen määrä 148
Mitta 150 × 9 × 226 mm   ·   238 g
Kieli German