Budget Constraints and Optimization in Sponsored Search Auctions - Yang, Yanwu (Yanwu Yang is an Associate Professor at the Chinese Academy of Sciences. He is also an INFORMS member, and the Secretary of the ACM Chapter on Social and Economic Computing.) - Kirjat - Elsevier Science Publishing Co Inc - 9780124114579 - tiistai 26. marraskuuta 2013
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Budget Constraints and Optimization in Sponsored Search Auctions

Yang, Yanwu (Yanwu Yang is an Associate Professor at the Chinese Academy of Sciences. He is also an INFORMS member, and the Secretary of the ACM Chapter on Social and Economic Computing.)

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Budget Constraints and Optimization in Sponsored Search Auctions

Presents a budget optimization approach that embraces three-level budget decisions in the life cycle of search auctions: allocation across markets at the system level, distribution over temporal slots at the campaign level, and real-time adjustment at the keyword level.

224 pages

Media Kirjat     Hardcover Book   (Sidottu kirja kovilla kansilla sekä suojakannella)
Julkaisupäivämäärä tiistai 26. marraskuuta 2013
Alunperin julkaistu 2014
ISBN13 9780124114579
Tuottaja Elsevier Science Publishing Co Inc
Sivujen määrä 224
Mitta 242 × 196 × 17 mm   ·   703 g

Katso kaikki joka sisältää Yang, Yanwu (Yanwu Yang is an Associate Professor at the Chinese Academy of Sciences. He is also an INFORMS member, and the Secretary of the ACM Chapter on Social and Economic Computing.) ( Esim. Hardcover Book )