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The Behavioral Economics of Brand Choice
G. Foxall
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The Behavioral Economics of Brand Choice
G. Foxall
This text presents a cutting edge approach to the analysis of brand choice, relevant to marketing practice and social science. This analysis reveals the causes of consumer choice that underlie brand selection; the role of price and non-price elements of marketing; a new way of describing the structure of markets and analyzing consumer behaviour.
314 pages, 1, black & white illustrations
| Media | Kirjat Hardcover Book (Sidottu kirja kovilla kansilla sekä suojakannella) |
| Julkaisupäivämäärä | keskiviikko 27. kesäkuuta 2007 |
| ISBN13 | 9780230006836 |
| Tuottaja | Palgrave Macmillan |
| Sivujen määrä | 292 |
| Mitta | 140 × 216 × 22 mm · 551 g |
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![Cover for G. Foxall · Explaining Consumer Choice (Paperback Book) [1st ed. 2007 edition] (2007)](https://imusic.b-cdn.net/images/item/original/111/9781349547111.jpg?g-foxall-2007-explaining-consumer-choice-paperback-book&class=scaled&v=1583904507)
![Cover for G. Foxall · Explaining Consumer Choice (Hardcover Book) [2007 edition] (2007)](https://imusic.b-cdn.net/images/item/original/620/9781403998620.jpg?g-foxall-2007-explaining-consumer-choice-hardcover-book&class=scaled&v=1398275448)
![Cover for G. Foxall · Understanding Consumer Choice (Hardcover Book) [2005 edition] (2005)](https://imusic.b-cdn.net/images/item/original/927/9781403914927.jpg?g-foxall-2005-understanding-consumer-choice-hardcover-book&class=scaled&v=1603945419)
![Cover for G. Foxall · Marketing Psychology: The Paradigm in the Wings (Paperback Book) [1st ed. 1997 edition] (1997)](https://imusic.b-cdn.net/images/item/original/140/9781349398140.jpg?g-foxall-1997-marketing-psychology-the-paradigm-in-the-wings-paperback-book&class=scaled&v=1624837432)
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