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The Challenger Sale: How To Take Control of the Customer Conversation
Matthew Dixon
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The Challenger Sale: How To Take Control of the Customer Conversation
Matthew Dixon
Shares the secret to sales success: don't just build relationships with customers. This title argues that classic relationship-building is the wrong approach.
240 pages, illustrations
| Media | Kirjat Paperback Book (Kirja pehmeillä kansilla ja liimatulla selällä) |
| Julkaisupäivämäärä | torstai 7. helmikuuta 2013 |
| ISBN13 | 9780670922857 |
| Tuottaja | Penguin Books Ltd |
| Sivujen määrä | 240 |
| Mitta | 234 × 154 × 20 mm · 302 g |
| Kieli | English |
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