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Going Negative Shanto Iyengar
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Going Negative
Shanto Iyengar
Political advertising has been called the worst cancer in American society. Ads cost millions, and yet the entire campaign season is now filled with nasty and personal attacks. In this landmark six-year study, two of the nation's leading political scientists show exactly how cancerous the ad spot has become. 16 illustrations.
| Media | Kirjat Paperback Book (Kirja pehmeillä kansilla ja liimatulla selällä) |
| Julkaisupäivämäärä | perjantai 1. elokuuta 1997 |
| ISBN13 | 9780684837116 |
| Tuottaja | Free Press |
| Sivujen määrä | 256 |
| Mitta | 157 × 235 × 19 mm · 367 g |
| Kieli | Englanti |
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