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Using Digital Analytics for Smart Assessment
Tabatha Farney
Demonstrates to improve your data collection, clean your data, and combine different data sources. Teaching you how to identify and analyse areas that fit your library's priorities, this book covers case studies of library projects with digital analytics; ways to use email campaign data; how to measure click-through rates; using COUNTER compliant data; and techniques for using Google Tag Manager.
240 pages
| Media | Kirjat Paperback Book (Kirja pehmeillä kansilla ja liimatulla selällä) |
| Julkaisupäivämäärä | maanantai 30. lokakuuta 2017 |
| ISBN13 | 9780838915981 |
| Tuottaja | American Library Association |
| Sivujen määrä | 240 |
| Mitta | 150 × 220 × 10 mm · 204 g |
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