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The Routledge Companion to Consumer Behavior Analysis - Routledge Companions in Marketing, Advertising and Communication
Gordon R. Foxall
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The Routledge Companion to Consumer Behavior Analysis - Routledge Companions in Marketing, Advertising and Communication
Gordon R. Foxall
Providing a unique and eclectic combination of behavioral, cognitive and environmental perspectives, The Routledge Companion to Consumer Behavior Analysis illuminates the real-world complexities of consumer choice in a marketing-oriented economy. Edited by a leading authority in the field, the authors have created a unique anthology f
470 pages, 76 Illustrations, black and white; 76 Illustrations, black and white
| Media | Kirjat Paperback Book (Kirja pehmeillä kansilla ja liimatulla selällä) |
| Julkaisupäivämäärä | maanantai 13. joulukuuta 2021 |
| ISBN13 | 9781032242460 |
| Tuottaja | Taylor & Francis Ltd |
| Sivujen määrä | 470 |
| Mitta | 245 × 176 × 35 mm · 826 g |
| Kieli | English |
| Toimittaja | Foxall, Gordon (Cardiff University, UK) |
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