Public Relations Strategies and Tactics - Kristie Byrum - Kirjat - Cognella, Inc - 9781516536610 - perjantai 7. joulukuuta 2018
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Public Relations Strategies and Tactics

Kristie Byrum

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Public Relations Strategies and Tactics

Public Relations Strategies and Tactics addresses contemporary public relations approaches and equips students with knowledge and information about relevant theoretical frameworks and strategies for modern communication. The anthology features diverse viewpoints and carefully selected readings to offer students an understanding of public relations.

This anthology lays out critical theories and definitions with select readings to introduce students to concepts in mass media, communication theory, and strategic communication. Additional sections explore subjects that encompass public relations planning and research, mass media channels, social media channels, and crisis communications. Students read selections about mass communication topics including ethics, copyright and trademark law, and persuasive writing. The anthology concludes by presenting readers with a compelling case study to demonstrate public relations in action.

Public Relations Strategies and Tactics is an excellent resource for introductory courses in public relations, mass media, and communications.

Media Kirjat     Paperback Book   (Kirja pehmeillä kansilla ja liimatulla selällä)
Julkaisupäivämäärä perjantai 7. joulukuuta 2018
ISBN13 9781516536610
Tuottaja Cognella, Inc
Sivujen määrä 340
Mitta 152 × 229 × 18 mm   ·   675 g
Kieli English  

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