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Dictionary of Advertising and Marketing Concepts 1. Painos
Arthur Asa Berger
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Dictionary of Advertising and Marketing Concepts 1. Painos
Arthur Asa Berger
In concise entries, this dictionary analyzes ideas and concepts about advertising and its social, economic, psychological and cultural significance.
160 pages, black & white illustrations
| Media | Kirjat Paperback Book (Kirja pehmeillä kansilla ja liimatulla selällä) |
| Julkaisupäivämäärä | lauantai 31. elokuuta 2013 |
| ISBN13 | 9781611329865 |
| Tuottaja | Left Coast Press Inc |
| Sivujen määrä | 143 |
| Mitta | 152 × 230 × 9 mm · 242 g |
| Kieli | English |
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