Business Management: Innovative Practices

The management of the business is known as business management. It is associated with planning, organizing, leading, and controlling a business enterprise. Business management covers every stage of an organization such as its establishment, functions, and sales and marketing. Business management is interdisciplinary in nature as it encompasses the areas of operations, entrepreneurship, human resource management and finance. It also covers fields that include accounting, designing, quality assurance, data analysis, project management, IT management, and research and development. This book attempts to understand the multiple branches that fall under the discipline of business management. It elucidates new techniques and their applications in a multidisciplinary manner. As this field is emerging at a rapid pace, the contents of this book will help the readers understand the modern concepts and applications of the subject.