Stop Being Invisible

An invisible or poorly architected personal brand makes you look like an amateur, or worse, a nobody. And who wants to do business with a nobody? When people look you up and find little to no information, outdated information or inconsistent information, they question your legitimacy and come to their own conclusions about who you are and what you stand for. Influential human brands are intentional and clear. They control their narrative as much as possible. They know that reputation is power and leaving their reputation up to chance and random assumptions is brand suicide. This book is about helping you understand how to clearly communicate who you are, what you stand for, why you do what you do and who you do it for in all places one might find you.