Weston Lyon

Stop Chasing Prospects Weston Lyon

Every entrepreneur I know - big or small, new or seasoned, struggling or successful - focuses their attention on ONE, main challenge they face in their businesses every single day: generating more leads and converting more sales. After all, that's what our businesses are really about, right? Yes, we're in business to help and serve our clients. But without leads and sales, we have no business. Without leads and sales, we don't have enough money to survive. So, if generating more leads and converting more sales is the main problem most business owners face today, how do we solve that problem? Well, most entrepreneurs' answer is to track down more prospects and beat them into submission. I'm here to tell you that while that's an option... it's an annoying and ineffective option at best. We don't need to chase more business. Instead, we need to STOP CHASING PROSPECTS and get prospects to start chasing us. In this book, you'll learn... - The fatal difference between being a real authority and being seen as a real authority (this subtle nuance could cost you tens of thousands of dollars!) - How to establish trust and confidence with your prospects without the fear of rejection or being treated like a low-level salesperson - The secret to positioning yourself as a unique, interesting authority, so prospects ignore your competition and see you as their ONLY choice - How to ethically and intelligently leverage and demonstrate your authority so prospects start chasing you - And much, much more!