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Toolbox for Marketing and Management: Creative Concepts, Forecasting Methods, and Analytical Instruments - Management for Professionals 2019 edition
Ralf T. Kreutzer
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Toolbox for Marketing and Management: Creative Concepts, Forecasting Methods, and Analytical Instruments - Management for Professionals 2019 edition
Ralf T. Kreutzer
Modern marketing managers need intuitive and effective tools not just for designing strategies but also for general management. Topics addressed range from creating a clear vision, setting goals, and developing strategies, to implementing strategic analysis tools, consumer value models, budgeting, strategic and operational marketing plans.
260 pages, Bibliography; 104 Illustrations, color; 12 Illustrations, black and white
| Media | Kirjat Hardcover Book (Sidottu kirja kovilla kansilla sekä suojakannella) |
| Julkaisupäivämäärä | torstai 16. toukokuuta 2019 |
| ISBN13 | 9783030138226 |
| Tuottaja | Springer Nature Switzerland AG |
| Sivujen määrä | 260 |
| Mitta | 155 × 235 × 18 mm · 588 g |
| Kieli | English |
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