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The Pricing Puzzle: How to Understand and Create Impactful Pricing for Your Products 1st ed. 2020 edition
Jan Y. Yang
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The Pricing Puzzle: How to Understand and Create Impactful Pricing for Your Products 1st ed. 2020 edition
Jan Y. Yang
The author also presents a number of stories from China, a "price wonderland" in which he, both as a consumer and a pricing consultant, has observed unconventional pricing practices rarely found elsewhere, such as the frequent use of negative prices among tech unicorns, i.e., sellers paying consumers to use their products.
173 pages, 35 Illustrations, black and white; XIII, 173 p. 35 illus.
| Media | Kirjat Paperback Book (Kirja pehmeillä kansilla ja liimatulla selällä) |
| Julkaisupäivämäärä | tiistai 25. elokuuta 2020 |
| ISBN13 | 9783030507763 |
| Tuottaja | Springer Nature Switzerland AG |
| Sivujen määrä | 173 |
| Mitta | 233 × 155 × 19 mm · 294 g |
| Kieli | German |
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