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Conjoint Measurement: Methods and Applications Anders Gustafsson 4th ed. 2007 edition
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Conjoint Measurement: Methods and Applications
Anders Gustafsson
Covering developments in Conjoint Analysis, this book presents the theory and applications of this technique. It discusses: normative models that maximize return, extension of choice-based conjoint simulations, latent class, hierarchical Bayes modelling, choice simulators, and normative models for representing competitive actions and reactions.
373 pages, 39 black & white illustrations, 68 black & white tables, biography
| Media | Kirjat Hardcover Book (Sidottu kirja kovilla kansilla sekä suojakannella) |
| Julkaisupäivämäärä | keskiviikko 19. syyskuuta 2007 |
| ISBN13 | 9783540714033 |
| Tuottaja | Springer-Verlag Berlin and Heidelberg Gm |
| Sivujen määrä | 373 |
| Mitta | 163 × 244 × 26 mm · 700 g |
| Kieli | Saksa |
| Toimittaja | Gustafsson, Anders |
| Toimittaja | Herrmann, Andreas |
| Toimittaja | Huber, Frank |
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