Down to the Copy

In an online world, your words tell who you are and who you are as a business person. Copywriting is the catalyst by which you tell the world why they ought to trust your business. Your words may be the difference between why someone does business with you or your competitor. In "Down to the copy" you will: *Identify who your ideal client is and what kind of transformation they will go through by working with you*Learn how to write copy that sells products*Discover your marketing voice*Create copy that will sell. This book is compatible with the online program created by EL Coaching and consulting available at www.elisabethbotman.com.