Jeff Brown

The Winner's Brain Jeff Brown

Developed by two Harvard brain experts--a scientific, accessible approach to achieving success by retraining your brain to win. Ever wonder why some people seem blessed with success? In fact, everyone is capable of winning in life--you just need to develop the right brain for it. In The Winner's Brain, Drs. Jeff Brown and Mark Fenske use cutting-edge neuroscience to identify the secrets of those who succeed no matter what--and demonstrate how little it has to do with IQ or upbringing. Through simple everyday practices, Brown and Fenske explain how to unlock the brain's hidden potential by establishing: - Balance: Make emotions work in your favor - Bounce: Create a failure-resistant brain - Opportunity Radar: Spot hot prospects previously hidden by problems - Focus Laser: Lock into what's important - Effort Accelerator: Cultivate the drive to win Along the way, they introduce you to dozens of interesting people who possess "win factors" (like the inventor of Whac-A-Mole(TM)) and share surprising information (like why you should never take a test while wearing red). The Winner's Brain will not only give you an edge--it'll motivate you to pursue your personal and professional dreams.