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Key Concepts in Marketing Jonathan Sutherland
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Key Concepts in Marketing
Jonathan Sutherland
Key Concepts in Marketing is one of a range of comprehensive glossaries with entries arranged alphabetically for easy reference. With over 600 key terms defined, the book represents a comprehensive must-have reference for anyone studying a business-related course or those simply wishing to understand what marketing is all about.
320 pages, 0
| Media | Muu N/A (Tuntematon formaatti) |
| Julkaisupäivämäärä | perjantai 27. helmikuuta 2004 |
| ISBN13 | 9781403915276 |
| Nimike | Macmillan Education UK |
| Sivujen määrä | 310 |
| Mitta | 216 × 141 × 19 mm · 471 g |
| Kieli | Englanti |
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