Jon Dario

Management Is Not Rocket Science Jon Dario

What makes retail management tough is there isn't always just one solution to a problem. It takes a blend of skills and creative problem solving to get the job done.

Retail marketing pro Jon Dario shares his thirty years of insights to guide you in his book Management Is Not Rocket Science: A Collection of Management Lessons, Tools, and Tips. Here, he pulls back the cover on the art of retail management-including seven useful tools to make any manager more successful. Examples include tools to manage an employee's attitude and tools to prioritize your time.

Dario, after majoring in marketing in college, started out as housewares department manager at a department store. There, he learned that being successful in retail management is an art, not a science. Through his career, which spanned many different types of retail environments, he learned many lessons such as how to find the right balance between empowering others while also managing the details of their work.

This is the second book from Dario, who also wrote The Retail Management Formula: A Navigational Guide to Consistently Effective Retail Management. He continues to coach managers on how to cultivate their most important asset: their management skills.